What's the formula for hitting the jackpot when it comes to merit aid?
Think of your college application process like a stock portfolio. You would never invest all of your savings in just one stock. The same thing goes for applying to colleges- you need to diversify and apply to multiple schools. Remember, not all colleges are going to award you the same amount of merit aid and you can go back to your first choice school and ask them to match the offer made by your second or third choice school. Applying to multiple colleges and universities gives you a very important negotiating power- leverage.