Research materials and suggestions for families engaging in a college search are prolific. Families should use them all — but be careful, because college rating guides can be misleading.
One of the most popular of these guides is published annually by U.S. News & World Report. The magazine obtains information by surveying presidents, deans, and admissions officers at the nation's colleges and looking at 3rd party data sources (including information each school is required to report to the government). However, few of these administrators are aware of all the developments at the colleges in their regions, and so mistakes are made.